The Winter Edit

Meet Eleanor

At Eleanor & Co, everything starts with a passion for style that truly fits.

From an early age, Eleanor Mitchell had a lifelong love for fashion and the way the right piece could make a woman feel completely herself. After building a long career in the industry, she noticed something that frustrated her deeply — women her age were being forgotten. Everything on the market was either too young, too trendy, or too shapeless. Nothing felt right.

So she decided to change that.

Now, Eleanor & Co is home to thousands of happy customers across Australia who finally feel seen. Eleanor's mission has always been clear — to offer beautifully crafted pieces, honest quality, and a shopping experience that feels personal. For Eleanor, it's never just been about fashion. It's about making every woman feel confident, comfortable, and completely herself — at every age.

What our customers say about Eleanor & Co

  • “The order arrived beautifully packaged and in perfect condition. You can really feel the quality of the fabric.”

    Emma J.

  • “Great service from Eleanor & Co Australia. The clothes fit perfectly and the personal touch really makes a difference.”

    Claire W.

  • “I’m very impressed with the attention to detail. Everything came neatly wrapped, smelling fresh and ready to wear.”

    Sarah M.

  • “Fantastic experience! The items are high quality and you can tell the store genuinely cares about its customers.”

    Olivia R.

  • “My package arrived safely and beautifully presented. Eleanor & Co Australia make online shopping feel truly personal.”

    Helen P.