The Winter Edit
Meet Eleanor
At Eleanor & Co, everything starts with a passion for style that truly fits.
From an early age, Eleanor Mitchell had a lifelong love for fashion and the way the right piece could make a woman feel completely herself. After building a long career in the industry, she noticed something that frustrated her deeply — women her age were being forgotten. Everything on the market was either too young, too trendy, or too shapeless. Nothing felt right.
So she decided to change that.
Now, Eleanor & Co is home to thousands of happy customers across Australia who finally feel seen. Eleanor's mission has always been clear — to offer beautifully crafted pieces, honest quality, and a shopping experience that feels personal. For Eleanor, it's never just been about fashion. It's about making every woman feel confident, comfortable, and completely herself — at every age.